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Free tool

Free UTM Link Builder

Add campaign tracking tags to any URL in seconds, so you always know which channel, source, and campaign drove the click. Free, no sign-up, with a bonus QR code.

Your tagged URL
Enter a URL above to get started.
QR code for this link.
✓ 100% free✓ No sign-up✓ Works instantly
How it works

Three steps, no fuss.

Paste your URL

Drop in the page you're promoting.

Fill in your tags

Source, medium, and campaign name identify the traffic in Analytics.

Copy & share

Use the tagged link in your ad, email, or post, and track it in GA4.

FAQ

UTM builder questions, answered.

What are UTM parameters?
UTM parameters are small tags added to a URL that tell Google Analytics (and other tools) where your traffic came from: which source, medium, and campaign drove the click.
Do UTM tags affect where the link goes?
No. UTM parameters are just tracking tags added to the end of your URL. The link still opens the exact same page.
Which fields are required?
Source, medium, and campaign name are typically required. Term and content are optional, and mainly useful for paid search or A/B testing specific creatives.
Is this tool free?
Yes, completely free with no sign-up and no limit on how many links you build.

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